Commercial Property Manager Outreach

Following a social marketing model, NEWMOA's Lamp Recycling Workgroup began its efforts to motivate commercial property managers to recycle their lamps by first investigating the barriers that prevent property managers from recycling, and the incentives that could motivate them to change their behavior. NEWMOA hired social marketing consultant Jan Aceti to conduct this research.

After background research confirmed that barriers preventing property managers from recycling their lamps include cost, perceived lack of convenience, poor awareness, and lack of enforcement. The Workgroup narrowed the focus of its research to:

• How and where property managers get information
• How they make decisions about lamp management decisions
• How they can communicate with tenants
• How they handle the budget process

For additional reports prepared by Jan Aceti for NEWMOA:

See Program Survey Report for a summary of innovative programs in the U.S. promoting lamp recycling in the commercial sector.

See Professional Organizations Report for a summary of opportunities for collaboration with professional organizations serving property managers in the northeast.

See ESCO Report for a summary of opportunities for collaboration with energy efficiency organizations, utilities and energy service companies.